beguiling

(noun, adjective, verb)

adjective

1. highly attractive and able to arouse hope or desire

- the voice was low and beguiling

Similar word(s): seductive, alluring, enticing, tempting

2. misleading by means of pleasant or alluring methods

- taken in by beguiling tales of overnight fortunes

Similar word(s): dishonest, dishonorable

noun

1. A beguilement.

verb

1. present participle of beguile