upfront

adjective

1. frank and honest

- he was upfront about his intentions

Similar word(s): direct

adverb

1. beforehand

2. (soccer) As an attacker

- He's a poor defender, so we always play him upfront.

noun

1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

verb

1. To bring to the fore; to place up front for consideration