(noun, verb)


1. a drawback or difficulty that is not readily evident

Similar word(s): catch

Definition categories: attribute, drawback

2. something unspecified whose name is either forgotten or not known

Similar word(s): doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingumajig, thingummy, whatchamacallit, whatsis, widget

Definition categories: man–made, stuff

3. any clever maneuver

- it was a great sales gimmick

- a cheap promotions gimmick for greedy businessmen

Similar word(s): device, twist

Definition categories: act, maneuver, manoeuvre

Sentences with gimmick as a noun:

- The box had a gimmick to make the coin appear to vanish.

- The contest was a gimmick to get people to sign up for their mailing list.


1. To rig or set up with a trick or device.

- The magician's box was gimmicked with a wire that made it appear to open on its own.