gimmick
noun
1. a drawback or difficulty that is not readily evident
Similar word(s): catch
Definition categories: attribute, drawback
2. something unspecified whose name is either forgotten or not known
Similar word(s): doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingumajig, thingummy, whatchamacallit, whatsis, widget
Definition categories: man–made, stuff
3. any clever maneuver
- it was a great sales gimmick
- a cheap promotions gimmick for greedy businessmen
Similar word(s): device, twist
Definition categories: act, maneuver, manoeuvre
Sentences with gimmick as a noun:
- The box had a gimmick to make the coin appear to vanish.
- The contest was a gimmick to get people to sign up for their mailing list.
verb
1. To rig or set up with a trick or device.
- The magician's box was gimmicked with a wire that made it appear to open on its own.